Club Logo & Rotary International Branding Guidelines

 RI District 6270

Serving Rotary Clubs in Southeastern Wisconsin, USA
The Importance of Your Club's Visual Identity
Rotary refreshed its visual identity in 2013 and retired the previous gold & blue logo. And just as Rotary International has stopped using previous logos, Rotary clubs, and districts should also no longer use old logos in their signs, on their website or social media, or in communications.
Pre-2013 =               Current = 
You can strengthen Rotary not just in your community but all over the world by using our logos correctly and consistently, which reinforces to the public who we are and what we do.
Some brands are recognized around the world just by their logos. When people see the logo, they instantly know what it means and what to expect from the product. Building that kind of visual recognition requires effort, including years of using a logo widely and consistently. Companies work at this because earning global recognition benefits their business. 
Rotary also benefits from having a strong, recognizable brand.
When people see our logos in print, online, or on social media, they immediately recognize them both as representing Rotary and as symbols of an organization that takes action to make the world better.

Rotary International Monthly Themes

Rotary Themes are helpful when planning service projects, meetings, and other events.
The list was last updated on January 1, 2021, to reflect the new area of focus, the environment. Rotary International announced this seventh (7th) area of focus after finalizing the policy detailing the kinds of projects that will now become eligible for Global Grants.
Click here to see the entire list of Rotary's Monthly Themes and Observances or  visit


2023 - 2024 Rotary International Annual Theme

RI President R. Gordon R. McInally calls for Rotary to create hope in the world by working for peace and mental well-being. He urges members to engage in tough conversations and earn the trust that’s necessary to realize these values. Learn more from his first message as Rotary International's President.
Last Updated: October 19, 2023cmp   
Source:  Rotary International (public) or (login required)